2008年7月15日 星期二

SEOmoz | Google Search Engine Ranking Factors

SEOmoz Google Search Engine Ranking Factors: "#
Keyword Use Factors

The following components relate to the use of the user's search query terms in determining the rank of a particular page.
Keyword Use in Title Tag

Placing the targeted search term or phrase in the title tag of the web page's HTML header
4.9

Exceptional Importance
0.4

High Consensus

EGOL
Gets bolded in the SERPS and is a heavy hitter in optimization.

Andy Hagans
This title tag has consistently been the most important on-page SEO factor for the past few years.

Russ Jones
Most important for CTR in SERPS, but generally the most powerful HTML tag you have at your disposal. I chose moderately weighted because of the duplicate content issues. A good title tag can help a little, a bad title tag can ruin a page.

Christine Churchill
If you have time to do only one SEO action on your site, take the time to create good titiles.

Elisabeth Osmeloski
Not only is it one of your strongest chances to impact rankings, it is undoubtedly your BEST chance to convert a searcher to a visitor within the SERPS. Get the click, get the conversion.

Chris Boggs
We have seen great and rapid results modifying the keyword use in the title,"

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2008年7月10日 星期四

如何藉由SEO有效讓搜尋引擎抓取網站資訊

SEO 是Search Engine Optimization (搜尋引擎最佳化) 的縮寫,透過網頁編輯的技術,並調整修改網頁中格式與內容,協助網站能更符合搜尋引擎的抓取規則讓搜尋引擎能更正確地索引網站內容。
藉由以下SEO的技巧,可協助搜尋引擎抓取網站資訊到相關的搜尋結果中:
1. 設定有意義且與網頁內容相關的檔案名稱
2. 在網頁編輯Title標籤中,編入與網站內容密切且高相關性的標題名稱
3. 適當使用網頁Meta Description標籤,簡潔清楚的描述網站內容
4. 網頁內容的主題盡可能單一化
5. 網頁中的連結能提供滿足網友需求的相關資訊
6. 過度的SEO,會被搜尋引擎視為SPAM網站 (何謂SPAM網站?)
Yahoo!奇摩並未與任何SEO相關公司進行合作,也沒有提供任何特殊管道以人為方式來操控搜尋結果排列順序